Digitization in business has become almost necessary for success nowadays. It happens when a company starts using digital technologies to improve its business model and create new opportunities for growth. Advanced technology and automation have become a part of our daily lives that we depend on. It is quite difficult to imagine any consumer segment without the possibility of buying products and services online.

In the past few months, digitization has become a major topic in the business world. Petar Miljković (GoPro, CEO) presented his views on digitalization as well as GoPro’s part in it for PC Press.

For different companies and people, the word means and refers to different things. Definition is not the most important aspect of the process, but it is important that everyone understands why digitization is important and what it refers to. If we start from the assumption that digitization is the displacement of all activities that were done manually, on paper, without the help of computers and modern IT technology, to a world that is online, always available, and independent of location, we recognize several aspects. They cover equipment, infrastructure, security, ERP, DMS, Business Intelligence, automation.

As one of the leaders in the business solutions industry, GoPro has long stood out for innovation and strived to provide customers with exactly what they need for a bright digital future.

GoPro focuses on multiple pieces of this puzzle as we recommend the infrastructure and security provided by Microsoft to our customers. The solutions we propose start with an ERP system, primarily based on a proven platform – Microsoft Dynamics Business Central. We made it possible for these solutions to become available not only to medium and large companies, as before, but also to micro and small companies, as well as entrepreneurs. Bearing in mind that the need for digitization has increased, we considered it necessary to make its parts available to everyone.

Anyone who wants to find out how they can improve their business with the help of digitization can do so by coming to this year’s BIZIT conference. We will be happy to answer all your questions and help you approach digitization in the right way.

At this year’s BIZIT, we will share our experiences, and the experiences of our clients, on how to best implement the digitization process in the company and which aspects should be paid special attention to.

You can read the entire text on the PC Press website.