Every successful company relies on strong financial management and control — a responsibility that lies with the Chief Financial Officer (CFO). As a key member of the executive team, the CFO plays a crucial role in managing financial resources and strategies. Beyond day-to-day responsibilities, it’s essential for professionals in this field to stay updated on trends and developments and to take part in events that foster the growth of their knowledge and skills.

We were honored to sponsor one of the most important events for finance and controlling professionals in the Balkans — the 8th CFO & Controlling Congress “Transform Finance.” The event took place on April 24, 2023, at the Crowne Plaza Hotel in Belgrade, bringing together over 500 CFOs and controllers. Attendees had the opportunity to listen to more than 11 panel discussions featuring 52 speakers, including GoPro’s CEO, Petar Miljković.

Petar participated in two panels:

  • “A good report saves a manager’s time. What do managers expect from reports?”

  • “How will data science and artificial intelligence affect business and the finance sector?”

If you’re interested, you can watch both panel discussions at the following links:

In addition to the panels, the congress provided excellent opportunities for networking and connection-building. Participants were able to make new contacts, exchange ideas, and learn something new.

We congratulate MCB on the outstanding organization, and we look forward to seeing you again next year at the CFO & Controlling Congress.