Marlo Farma is the leading distributor of veterinary pharmaceutical products, food and equipment for pets in Serbia. With over 90 employees and a network of 1,500 customers, the company has become a key player in the market over three decades, constantly improving its products and technology to meet the needs of its customers. However, this company faced a challenge – the previous version of the ERP solution could not keep up with the pace of growth.

Data accuracy problems in procurement and reduced customer satisfaction have become commonplace. In order to overcome these challenges, Marlo Farma teamed up with GoPro, a Gold Microsoft Partner, and decided to implement Microsoft Dynamics 365 Business Central. Thanks to that decision, logistics and warehouse efficiency increased by as much as 30%, the quality of decision-making improved due to real-time data access and review, and customer and pet satisfaction has never been higher.

From difficulties with synchronization and sales to perfect harmony

Marlo Farma previously ran its business using an older version of NAV, however, this version of the solution had technical limitations and was not ready to support the pace at which the company was growing.

“We had to synchronize the central database three times a day.” This caused procurement problems, and sometimes discrepancies between actual sales and available stock in the warehouse. Because of these challenges, the sales team had to repeatedly return to customers and adjust orders, leading to reduced customer satisfaction.”

Marko Marić, general manager, Marlo Farma

Marlo Farma, as a leader in its field, has no room for error, which is why they decided to entrust the implementation of the Microsoft Dynamics 365 Business solution to proven experts in this field, GoPro.

“We chose Microsoft because of its secure and stable environment, as well as because of GoPro’s proven expertise in implementing such systems, which is guaranteed by Microsoft certification.”

Marko Marić, general manager, Marlo Farma

This ERP change gave Marlo Farma the ability to use Power BI solutions and other GoPro applications hosted on Microsoft App Source. After the migration, all operations in the warehouse run in perfect harmony.

“Supported by numerous automations within the Business Central application, our logistics and warehousing operational efficiency has increased by an impressive 30 percent.” Overall, we save 20 percent of time in managing sales and warehousing processes. The solution now supports company growth and complex operations, with existing human resources. Ultimately, it allows us to provide better service to our customers, which is most important to us.”

Marko Marić, general manager, Marlo Farma

Improved data visibility and security

With Power BI, Marlo Farma has equipped its sales teams to work with customers, key and accurate information in real time, which significantly improves the quality of decisions.

“GoPro Power BI gives us a centralized view of key business data, such as available inventory and customer information, on any device. It improves our financial, sales, logistics and warehouse management. This allows us to easily launch new business ventures, fueling our growth in wholesale, retail and manufacturing. Having accurate, real-time data is especially important for highly regulated pharmaceutical products such as vaccines, drugs, and pet food with a short shelf life.”

Marko Marić, general manager, Marlo Farma

A secure future with the cloud

“We have improved the overall security posture of the business since moving to the cloud.” Now we are enabled to manage even the most sensitive data of our employees completely in the cloud.”

Marko Marić, general manager, Marlo Farma

Read the full case study on Microsoft’s website.